In this article, John Di Lemme will be teaching from two of his best-selling books – *57* Must Use Words for Every Piece of Marketing You Do for Your Business and The *365* Affirmations to Absolutely Guarantee a Record-Breaking Year. Grab these books for FREE and follow along with the teaching at www.365AffirmationsBook.com and www.FreeMarketingWords.com.
Mistake #1 – My Product is So Great that It will Sell Itself – WRONG! (Affirmation #252 from the *365* Affirmations to Absolutely Guarantee a Record-Breaking Year – Preparation and dedication are what my actions represent daily.): You must be absolutely laser-focused in business and consistently prepare to market your product or service. This type of focus and preparation tells your customers that you are dedicated to your business, and it will skyrocket your bottom line results. Yes, you must share the benefit of your products and services. Your product will not sell itself no matter how great it is! Make sure that you are taking massive action every day to take your business to the next level.
Mistake #2 – Poverty Mindset Does Not Affect My Closing Ratio – WRONG! (Affirmation #347 from the *365* Affirmations to Absolutely Guarantee a Record-Breaking Year – I am challenging deadly indecision with my decisive Why Warrior Actions.): If you don’t believe that you are worthy of success or that you need to build a hugely successful business, then your poverty mindset will ultimately be your demise. If you don’t believe it, then you can’t achieve it! You are worthy of success in every area of your life. You have the absolute right to build a HUGE business! Don’t be one of those people that say, “It’s not about the money.” Don’t be selfish! You can’t abundantly bless others if you don’t strive for prosperity. Get rid of the poverty mindset and start living the Champion life that you were born to live!
Mistake #3 – Just 1% of an Ego is No Big Deal in Business – WRONG! (Affirmation #155 from the *365* Affirmations to Absolutely Guarantee a Record-Breaking Year – I am learning to lose my ego.): Let’s get this straight…your business is not about you! It’s about your customers! Your customers drive your business. Without them, you have no business, so give them what they want. You must drop your ego, look outside of yourself, and really listen to your customers. They will tell you what they want from your product and service, but you must actively listen. Drop your ego and focus on building long-term relationships with your customers.
Mistake #4 – Every Word doesn’t Really Matter – WRONG! (Word #13 from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business – Proven and Time-Tested): The words that you use in your marketing are a direct reflection of your business. I am very specific about the words in my marketing. Here are a couple of my most powerful marketing words – proven and time-tested. When you use explosive words like “proven and time-tested”, you are telling your customers that your products and services have stood the test of time and there’s nothing better in the market. Yes, every word does matter! Your customers watch everything you do in your marketing and everything you say. Make sure that your words are empowering your business not destroying it!
Mistake #5 – Relationships Behind the Scenes Don’t Make a Difference – WRONG! (Word #5 from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business – Relationship Building): What you do behind the scenes will predict your scenery especially in relationships. If you are associating yourself and your business with unethical people or people that simply don’t support you, then there’s no way that you can expect for explosive results long-term. It’s just not possible! Focus on building long-term relationships with your customers and associating with people that believe in you and your product or service.
Mistake #6 – I Can Do It on My Own – Know It All Attitude – WRONG! (Affirmation #165 from the *365* Affirmations to Absolutely Guarantee a Record-Breaking Year – I am decisive about attending LIVE events to change my life.): Success is a journey that is meant to be shared with people that empower you and believe in you. You can’t do it by yourself! I’ve seen many people try and fail. Build a mastermind of positive, like-minded Champions that have your back and will never let you down. They will tell you what you need to hear, not what you want to hear. The best way to build a powerful mastermind team is to attend LIVE events and immerse yourself in a supportive environment. I challenge you to grab your calendar and schedule to attend a LIVE event before the end of 2015. Once again, you can’t do it alone!
Mistake #7 – Lowering My Prices will Bring in More Business – WRONG!: Too many business owners lower their prices with the expectation that it will bring in more profits. Instead of lowering prices, focus on providing value that exceeds price. Here are *4* words to assist you in doing this. All of these words are from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business book:
- Word #14 – Testimonial. Use testimonials in your marketing. Testimonials of real people with real results tell your customers exactly why your product or service is the best.
- Word #15 – Real People with Real Results. That’s the key. REAL people with REAL results! Don’t use fake testimonials.
- Word #17 – Bonus. Give your customers Bonuses. Let them know that you appreciate them and value their business.
- Word #25 – No Need to Say Anymore. These powerful five words let your customers know that the buck stops with your business! No one else in your industry will provide the products or services that you provide with nothing less than a standard of excellence.
Remember, focus on value exceeding the price. Do not lower your prices!
Discover How to Change Your Life and Explode Your Business with John Di Lemme’s Best-Selling Books, *365* Affirmations to Guarantee A Record-Breaking Year and *57* Must Use Words for Every Piece of Marketing You Do for Your Business!
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“It’s been five years now, and we are literally doing what you said we would do five years ago and more. I truly did not believe it was possible! From $2,000 to $4,000 per month to over $54,000 this month! No wonder people don’t believe it. You truly can’t put a price tag on a great coach! Thank you John!”– Christen, Real Estate, New York