The John Di Lemme Show on Monday May 15th was jam-packed with business strategies that will absolutely EXPLODE your business.
The show was titled “The Top *10* Closing and Marketing Reasons Why Amazon and The Ritz-Carlton are Crushing It While 99% of Other Businesses are Getting Crushed!”
Enjoy these excerpts from the teaching…
Closing and Marketing Reason #1 – Until Something Better Comes Along: Most businesses will survive despite their mediocre or horrible customer service until something better comes along. When that happens, it’s over! That’s why Amazon is wiping the floor with their competition online and offline. Amazon’s customer service is nothing less than a standard of excellence and their customers come first.
Similarly, the Ritz-Carlton doesn’t take it’s customers for granted. They focus on creating an experience and building long-term relationships with their clients through *5* star customer service. The Ritz and Amazon are both confident that NOTHING ever will come along that is better than them when it comes to customer service. How confident are you about your business?
Closing and Marketing Reason #2 – The Suddenly #1 Client Happens: It takes ONE client to radically explode your business! You must wake up every single morning and say to yourself, “Today is the day that I meet my #1 client!” That declaration coupled with your mindset of expectation and your commitment to deliver extreme customer service will take your business to the next level when SUDDENLY your #1 client walks through the door and generates millions of dollars for your business.
Amazon and the Ritz treat every client like they are their #1 client, and they EXPECT to build a long-term relationship with every client. It’s no surprise that very few people leave the Ritz or Amazon after their first interaction. It can happen suddenly for you too, but you must be committed!
Closing and Marketing Reason #3 – Enthusiastic, Excited, Empowering Attitude: When your clients enter your business and meet you for the first time, they should see your enthusiastic, excited, empowering attitude. People want to feel awesome and appreciated! They don’t care if you are having a bad day. Sounds harsh but true. They want your product or service not your life story. Now, how enthusiastic are you about your client’s experience?
No matter what kind of day you’re having, your client should think you’re having the best day of your life. They should expect you to make them feel the same! Providing extreme customer service begins with your attitude. Your attitude should be entirely positive and focused on excitement! Your clients have to leave you feeling better than they did before they did business with you.
Closing and Marketing Reason #4 – Be Truly Nice to People: You should be genuine and sincere with your clients and potential clients. It’s common sense to be nice and pay attention to people. Unfortunately, common sense isn’t always so common in business. No one wants to do business with a nasty person!
When you walk into the Ritz-Carlton, they are nice to you. Yes, it’s that simple! A smile and hello costs you nothing! Make sure that you are acknowledging your client and making them feel that you want their business. If not, then they will find someone that is nice and appreciate them.
Closing and Marketing Reason #5 – The Art of Questioning: Always ask questions, listen more, and talk less. Make your client feel special by being laser-focused on what they are saying. Your clients will know that you are paying attention to them when you make an offer by starting off saying, “Based upon what I’m hearing you say…” You are simply repeating back to them what they said to you. You KNOW what they want, because you were listening!
The Ritz-Carlton builds customer profiles that detail exactly what that particular customer wants when they visit their hotels. I know that my needs will ALWAYS be met at the Ritz, because they listen to me!
Closing and Marketing Reason #6 – Name Tags with Titles that Clients Care About: No one should ever question your name when they meet you at your place of business. You and everyone on your team must wear name tags. How frustrating is it to walk into a business and question who actually works there? Name tags eliminate this confusion. You will NEVER see a Ritz-Carlton team member without a name tag. It will not happen! Wearing a name tag is also part of dressing for success. You and your team members should always be dressed for success from head to toe.
Dressing for success not only builds your confidence, but it builds your client’s confidence in you as well! Your clients will absolutely appreciate your professional attire. Plus make sure that the titles on your name tags tell your clients what you do based on what they care about. They should know who you are and what you do for the company.
Closing and Marketing Reason #7 – Benefit Based Marketing: Your clients care about the benefits that they will receive from your product or service. While the features are nice, their buying decision will be made on the benefits. Does your marketing tell your clients the benefits that they will receive when they invest in your products or service. You are basically telling them what your product or service will do for them and why they must own it.
Amazon and the Ritz are masters of benefit based marketing! You know the benefits of doing business with both companies and can’t count on them to deliver those benefits. Can your customers say the same about your business?
Closing and Marketing Reason #8 – First and Last Impression: No matter where you go, you leave an impression on someone. It’s called your lifeprint. Everywhere you go, leave an awesome impression on people. Add value to the lives that you come into contact with. Paying attention to someone and giving eye contact is FREE. These are simple great impressions, because you are valuing people.
The Ritz is amazing at first and last impressions. From the moment you drive onto the Ritz property until the very second you leave, their team members are making incredible impressions on you as their guest. What impressions do you leave on your clients?
Closing and Marketing Reason #9 – Accountability of Productive Priority Action: You have to be accountable for your own actions. Own it! At the end of your day, write down what you did to move yourself forward and take notes to make small changes to move you closer to your goals. What are you doing a little bit extra to push yourself for greatness? Accountability is specifically action-based. Your accountability will either show forward moving action or flatlining, failing action. Just make it happen or make excuses.
Amazon not only holds itself accountable to its customers, but also holds its sellers accountable with their A to Z guarantee, which enables you to buy with full confidence that you will get exactly what you paid for. How do you hold yourself and your team members accountable in your business in order to make your customer experience nothing less than a standard of excellence?
Closing and Marketing Reason #10 – Real Review Mania: This is the day and age of massive skepticism. All of your outgoing marketing should have reviews on it. Everywhere people look and see your business, there has to be reviews (aka testimonials). Use the words “Real People with Real Results” when headlining your reviews. People are buying your reviews; they want to know that you’re doing for others, what they need done for themselves.
That’s exactly why Amazon has reviews on all of their products – good or bad. They understands that reviews will sell a product and product sales increase their bottom-line. Reviews are two-fold for Amazon. Reviews are used to tell their customers about a product, and then that same customer has the opportunity to share their review about that same product. Genius! Once again, make sure that all of your marketing materials have at least one customer review. REAL people with REAL results!
And Right Below – you will find ‘3’ ways to listen to the Replay of the Teaching…
Enjoy the MP3 Replay of the Show…
Plus You Can Play the Show Instantly by clicking on the link Below…
And Now You Can Also Enjoy the Video of this LIVE Teaching...
I challenge you to go out and build a MASSIVE business like the Ritz-Carlton and Amazon. You have the potential and you deserve monumental success!
Your High-End Business Consultant…
John Di Lemme
P.S. Grab a hold of my best-selling marketing book, *57* Must Use Words in Every Piece of Marketing You Do for Your Business at www.FreeMarketingWords.com